In this project, I chose a brand and created new packaging for them. I then mocked it up using Adobe Dimension with a background photo that I took. As a tennis player, Wilson has always been my brand of choice, but their advertising is always tough and serious, targeting the very competitive players. I wanted to create a fun, summery look that would appeal to the large demographic of players who play recreationally. This lead me to chose a bright color palette and designs that would appeal to any age or gender.
