Color Street is a company who sells easy-to-use nail polish strips that you can stick on and skip the dry time of regular nail polish. I am a regular user of their products and always felt that their branding does not quite fit their company's personality.
Their current branding uses lots of glitter, pink, and purple, making the advertisements feel too immature for their target audience. I wanted to make the brand feel more mature and refined, while maintaining the fun feeling and theme of busy New York streets.
